Keratin Hair Straightening
What is it?
Keratin Hair Straightening treatment involves the application of a keratin-based product, which is then sealed into the hair using a hair straightener, resulting in smoother, straighter hair.
At Damn Straight Hair we are the only salon on the Gold Coast who use our premium keratin blend. Benefits you can expect from the treatment are:
Smooth and shiny hair - minimal maintenance required
Reduced frizz - less styling products needed
Improved hair health and strength - even for blondes
Long-lasting results - up to 6 months with proper aftercare
Quicker styling - cut your blow-dry time in half, and no more straighteners!
Humidity resistance - important in humid Queensland
Customisable straightness - we tailor the treatment to your desired result
The Process
Step 0.
At home. It’s important to prepare at home first to help us achieve your desired result on the day.
On the day of your appointment:
- shampoo your hair twice* with clarifying/deep cleansing shampoo.
- second shampoo needs to soak 1 minute before thoroughly rinsing out
- do not apply anything after shampooing (not even conditioner) or it will compromise results
- you can attend the salon with wet or dry hair
If hair is excessively dirty, oily or has wax/gel in it, you may need to do a third shampoo*
Step 1.
Consultation. We assess your hair type and condition to determine if the treatment is suitable for you.
We also discuss the results you’d like to achieve, our process is customisable depending on the outcome - you can have pin straight, semi straight, just for conditioning, or we can even keep the product off the root area to give you more volume.
Step 2.
Treatment. Takes roughly 1-4 hours depending on hair length, thickness and type.
Applying keratin to the hair, blow drying, straightening. This is where the magic happens.
Step 3.
Aftercare. Maintain your beautiful results with proper home care.
Full aftercare instructions can be found here.